At Vacherin, we’ve never been afraid to think outside the box—or in this case, outside the office.
To celebrate our awesome brand refresh, we created an attention-grabbing ‘fake’ out-of-home (OOH) advertising campaign that brought our new identity to life, and to London, in a way only Vacherin could.
While we didn’t actually takeover the billboards or dominate tube stations (not yet, anyway), we did take a bold step by wrapping a classic London black cab with our refreshed look. As the caterer that ‘Lives London’, it felt only fitting to showcase our vibrant new brand on one of the city’s most iconic symbols.
With vibrant colours, quirky copy, and bold imagery, the campaign mirrors the energy and creativity that Vacherin brings to everything we do. So, while we may not (yet) be London’s next big advertising sensation, we’ve certainly shown that at Vacherin, being bold with creativity is the name of the game.
And who knows, maybe one day we really will take over London’s OOH spaces…
